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Home » 4 Product Packaging Trends to Consider in the New Year

4 Product Packaging Trends to Consider in the New Year

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As we approach the end of the year, consumer purchasing is revving up like a race car! With sustainability initiatives zooming ahead and a focus on reducing harmful waste, it’s time to buckle up and consider some exciting trends in product packaging. Get ready for a fun ride with these four packaging trends:

 

  1. E-commerce Packaging:

 

Get your online shopping groove on! As more sales zoom into the digital realm, shoppers are rethinking how they navigate the virtual aisles. They want the convenience of online shopping but also crave that “just picked from the store shelf” experience. In a survey by manufacturing solutions Jabil, a whopping 95% of brands agreed that packaging impacts the user’s online purchase adventure. So, personalize your e-commerce packaging to make it a thrilling and tailored experience for your customers. Size, material, and design are the keys to delivering a packaging sensation that will leave them cheering!

 

  1. 100% Biodegradable Packaging:

 

It’s time to join the sustainability party and go green, literally! The global “Reduce, Reuse, and Recycle” movement is sweeping across companies, and consumers are hopping on board too. Show off your eco-warrior spirit by opting for packaging that loves the planet as much as you do. Look for snazzy biodegradable options like PLA-starch or PCL-starch blends and bio-plastics with superpowers for thermal properties. Embrace these eco-friendly materials and watch as customers jump on the bandwagon to support your mission to save the world!

 

  1. Post-Consumer Resins (PCR) Packaging:

 

Let’s hit the recycling loop! PCR packaging is like a superhero for the environment, made from recycled materials like PET bottles and other plastics. Sure, it might have a slightly funky greenish or yellowish tint, but fear not! There are technologies that can transform it into a packaging rock star. Research has shown that using PCR packaging significantly reduces landfill waste and boosts the recyclability of products. So, be a champion of sustainability and opt for PCR materials. It’s time to give Mother Earth a high-five!

 

  1. Interactive Packaging:

 

Prepare for packaging that takes you on an adventure! The rise of interactive packaging has injected a burst of innovation into the industry. It’s like unwrapping a surprise gift – but better! Consumers can’t resist the excitement of interacting with packaging that sparks joy and creativity. Say goodbye to boring boxes and hello to a whole new level of engagement. Let your packaging become a game, a puzzle, or even a work of art. When customers can’t wait to see what’s inside, you know you’ve hit the jackpot!

 

Remember, packaging is not just about practicality anymore; it’s about having a blast while saving the world. With our expertise in crafting packaging that aligns perfectly with your brand’s fun-loving values, Craftwerkz is your ultimate pit stop for all things paper and packaging. Reach out to us at enquiry@craftwerkz.com or give us a ring at +65 9876 1869. Let’s turbocharge your packaging journey together!

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