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Corporate gifting is more than just a token gesture; it’s a strategic move that can help companies foster relationships, enhance brand recall, and express appreciation… Read More »The Best Corporate Gifts by Industry: Elevating Brand Connections

The introduction of electronic red packets, or e-angbaos, has brought about a significant shift in how people engage with the cherished Chinese New Year tradition… Read More »Navigating the Shift to E-Angbaos: How Businesses Can Stay Relevant

As the holiday season approaches, businesses everywhere are gearing up for the busiest time of the year. While most companies focus on product promotions and… Read More »The Benefits of Festive Packaging: Enhancing Brand Presence and Customer Engagement

The Mid-Autumn Festival, celebrated with mooncakes and lanterns, has long been a beloved tradition in Singapore. However, over the past decade, a new trend has… Read More »The Evolution of Fancy Mooncake Boxes in Singapore: A Trend Born from Tradition and Modernity

In today’s fast-paced world, the importance of packaging goes far beyond merely protecting a product. It has evolved into a powerful tool that can evoke… Read More »The Power of Packaging: How Design Shapes Emotions and Consumer Choices

Corporate gifting is more than just a gesture of goodwill; it’s a strategic tool rooted in psychology, aimed at fostering stronger relationships, enhancing brand loyalty,… Read More »The Psychology Behind Corporate Gifting: Building Stronger Business Relationships