When it comes to creating red packets for Chinese New Year or special occasions, choosing the right material can greatly enhance their visual appeal and tactile experience.
Gone are the days when all red packets were made from standard red paper; today, a variety of unique materials are used to elevate these packets to a whole new level.
Pre-Coloured Paper
Pre-coloured paper is one of the most commonly used materials for red packets. The key advantage of pre-coloured paper is its vibrancy and consistency, ensuring that the base colour remains rich and saturated. Since the colour is embedded within the paper, there’s no risk of fading, and it serves as a perfect canvas for additional embellishments like foil stamping or embossing. Pre-coloured paper also tends to be lightweight, making it ideal for mass production without compromising on quality.
Textured Paper (Linen, Canvas, and Embossed Paper)
For a more premium look and feel, textured papers like linen or canvas are increasingly popular. Linen-textured paper adds a subtle grain that feels sophisticated to the touch, while embossed paper can introduce unique patterns, giving the packet a more tactile, three-dimensional quality. These materials not only enhance the aesthetics but also provide a more luxurious feel that elevates the perceived value of the red packet.
Sugarcane Paper (Eco-Friendly Option)
Sustainability is becoming more important in design, and red packets made from eco-friendly materials like sugarcane paper are gaining traction. Sugarcane paper is made from the residual fibre after sugar extraction, making it a renewable and biodegradable option. Despite being environmentally friendly, it offers a high-quality finish that can be just as vibrant and durable as traditional paper. This is a great option for companies looking to align their campaigns with eco-conscious values while maintaining elegance and sophistication.
Recycled Paper
Recycled paper is another eco-friendly material that adds a unique charm to red packets. Unlike traditional paper, recycled paper often has a slightly rougher texture and muted colours, which can add an earthy, natural aesthetic. It’s perfect for brands that want to communicate sustainability without compromising on design. The slight imperfections in the paper can actually enhance its appeal, making each packet feel distinct and authentic.
Luxe Paper
For high-end brands, luxe paper is the material of choice. Luxe paper is known for its thickness and smooth finish, often used in luxury packaging and premium products. It’s thicker than standard paper, giving the red packet a sturdy feel that exudes quality. Luxe paper also allows for intricate printing techniques, such as laser cutting or UV printing, to create designs that are both elegant and intricate.
Metallic Paper
Metallic paper provides a shimmering, reflective surface that catches the light, creating an eye-catching effect. Available in shades of gold, silver, and other metallic hues, this paper gives red packets a luxurious and celebratory vibe. It works especially well for special occasions, where the goal is to make a statement and stand out.
Make Your Red Packets Shine with the Right Material
Choosing the right paper material can dramatically alter the look, feel, and overall impression of your red packets. Whether you’re aiming for eco-friendly options, a luxurious feel, or something that reflects your brand’s unique identity, the material you select plays a crucial role.
If you’re looking to create custom red packets for your Chinese New Year campaign, we can advise you on the best materials and finishes to match your branding and campaign objectives. Get in touch with us to explore your options!